e.l.f. x Tinder have teamed up to create an Put Your e.l.f. Out There Vault Collection inspired by your first Tinder date experience hope to inspire singlestons to ‘Face the First Date” with confidence and the adventure of new possibilities.
“e.l.f. and Tinder are kindred spirits, united in our commitment to self-expression and empowerment. Together, we create a constellation that further fuels our community’s confidence. Finding a like-minded partner like Tinder is non-negotiable in our collaborations. We draw inspiration directly from the pulse of our communities and translate it into bold action. Knowing 80% of singles in the study said having a get-ready routine impacts their confidence on a first date, we created products to help them feel like their most empowered selves.”
“Confidence is key when sparking new connections. Your bravest, funniest, most-charming self shines through when you look and feel your best,” said Melissa Hobley, Chief Marketing Officer at Tinder. “The majority of Tinder users are 18-30 years old, so working with their favorite beauty brand was a no-brainer. Nearly half (46%) of surveyed singles saying they notice when their date has spent time on their appearance. So, together with e.l.f., we’re proud to empower more singles to embrace all the pre-date butterflies, the optimism, and even a bit of the nerves so that they can face the first date with a confidence born from bold self-expression,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty.
The E.L.F. x Tinder Makeup Collection includes makeup products that act to boost confidence on your first date and of course, in life because makeup is all about making us braver
The e.l.f. x Tinder “Put Your e.l.f. Out There” Vault will launch on September 10th at 9AM EST at elfcosmetics.com and it will be $45. It comes in a collectible Tinder Box Custom Tin and it contains two lip oils, a lip liner, All Slick No Ick Face Primer, Set-Uationship Setting Mist, and a Flame Changer Makeup bag!
They’ll also be launching E.L.F. It’s a Match! Stick Lippies which is a new product launch featuring single-use lipstick matches for convenient application! These are $4 and available for a limited-time along with the vault and new Tinder Box Lip Trios for $18 but not a lot of info is yet know about the trios.
E.L.F. is promoting the new Tinder Collaboration across social media with social media influencer, Harry Jowsey, in a dreaded first date scenario. I’m actually not very familiar with him as I’m either too old or I live under a rock so, I’ll have to go and watch those little clips on E.L.F.’s Instagram and see who he is!
Do you need this e.l.f. X Tinder Collaboration?
