Taylor Swift Just Dropped ‘The Eras Tour Book’ Exclusively at Target


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Swifties near and far are in for yet another exciting treat from Taylor Swift this week. From a Traylor appearance at an MLB postseason game to three Miami shows, what more could she possibly bless her fans with? Oh, just the biggest surprises of them all: The Eras Tour Book and The Tortured Poets Department: The Anthology in both vinyl and CD forms.

Fans should prepare to flock to Target because that’s where all three will be sold exclusively. Make a quick trip to the retailer IRL on Black Friday (November 29) or add them to your online cart on November 30. The singer-songwriter’s vast fandom is known to wipe anything Taylor-related right off the shelves in mere minutes or even seconds, so be sure to act swiftly (*wink, wink*).

“Shopping at Target is all about finding amazing products you can’t get anywhere else, which is why we’re so excited about this next chapter in our long relationship with Taylor Swift: the exclusive Black Friday release of her new tour book and vinyl album,” said Rick Gomez, executive vice president and chief commercial officer at Target in a company press release. “Target is at our best when we’re creating access to joyful experiences and that’s exactly what this represents—a new way for everyone to immerse themselves in Taylor’s concert and music, right in time for the holiday season.”

But what’s so special about these new Target exclusives you might be wondering? The 256-page The Eras Tour Book contains over 500 photos from every era, including performance and rehearsal shots nobody has seen yet, on top of musings penned by the mastermind herself. “Here is the official retrospective of the most wondrous tour of my life, my beloved Eras Tour,” Taylor Swift said in a Target press release. “Thank you to the fans who came to this show. You were what made The Eras Tour what it became.”

This visual journey is the perfect gift for the Taylor Swift fan on your holiday shopping list, but if you really want to spoil them, get them The Tortured Poets Department: The Anthology vinyl and CD, too. Both include 35 tracks along with four acoustic bonus songs. The vinyl album houses four marbled, translucent discs as well as a never-before-seen 12″ x 12″ poster of the star.

The Official Taylor Swift | The Eras Tour Book

Taylor Swift – The Tortured Poets Department: The Anthology Vinyl

Taylor Swift – The Tortured Poets Department: The Anthology CD

These three launches are far from the only items Swift has created with Target. They’ve actually teamed up on over 10 exclusive versions of Taylor Swift albums, including 1989 and Midnights, among others. That’s enough to complete any fan’s collection or put together a cute gift basket for the holidays. Below, find a few more Target-exclusive Taylor Swift albums to add to your cart, stat.

Taylor Swift – Lover Vinyl

Taylor Swift – 1989 (Taylor’s Version) Tangerine Edition Vinyl

Taylor Swift – The Tortured Poets Department + Bonus Track “The Black Dog” CD



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