Lime Crime makeup is being discontinued and the brand is transitioning to solely hair with products like Unicorn Hair remaining as all color cosmetics are phased out. As you may know Lime Crime was founded and launched by Doe Deere in 2008. At the time it was rather edgy brand due to it’s bold and colorful offerings in the makeup world. As you may know Lime Crime was riddled with controversy with Christine from Temptalia as involved in some issues with the company several years ago where they weren’t exactly happy with her negative review of one of their products. Later on news came out that several bloggers were threatened with legal action against for criticism of the brand and/or products.
However, in 2018, Lime Crime was purchased by Tengram Capital Partners and they aimed to develop it as a conventional and commercially acceptable brand. Doe Deere stepped down as the chief executive officer and later completely departed from the brand. They never quite got to a point where they were super viral. Maybe it was past drama or maybe it was that inbetween phase of youTube being popular and Instagram slowing creeping in to take over and sadly, by the time Tiktok got a leg in Lime Crime had fallen way off the map making it too late to grab that viral moment on a popular platform like Tiktok.
As of now it’s still carried at ulta.com but as of the new year if not sooner I’m sure the items will go on sale as the Lime Crime Website is already having a blow out sale.
As we head into 2025 I’m sure they’ll be news about other brands closing their doors. It hasn’t been an easy time in the beauty world (or anywhere else in the world for that matter).
Will you miss Lime Crime?
