WAGs are fashion’s newest It Girls, and Kristin Juszczyk is leading the pack. The wife of San Francisco 49ers fullback Kyle Juszczyk is the talk of the town—thanks to her viral fashion designs. If you didn’t know, Kristin has created personalized merch for Taylor Swift, Simone Biles, Caitlin Clark, and Taylor Lautner—as well as a slew of other fellow wives and girlfriends of professional athletes. With these major milestones under her belt, Kristin has no plans on slowing down—in fact she’s maintaining momentum with a special new project with Marriott Bonvoy.
Kristin and Marriott Bonvoy have teamed up to offer one fan a chance to receive a one-of-kind, personalized item designed by her. Starting today, Thursday, October 10, Marriott Bonvoy members can use their points and bid to win some bespoke Merch. (The bidding will stay open until October 29.) “Whatever they’re looking for they can get, whether that’s a jacket or a pair of shorts. It’s going to be so fun working together with this person on this piece,” Kristin tells StyleCaster.
Kristin’s designs are unique and nostalgic, featuring bold colors, clashing patterns, and patchwork that is synonymous with the NFL. The bright red puffer she made for Swift was a reimagined version of her boyfriend Travis Kelce’s number 87 Kansas City Chiefs jersey. “The NFL is so timeless and memorable. I really try to make pieces that feel fresh but also unlock core memories. I spend a lot of time slicing and dicing, adding textures, and mixing fabrics. I’ll go to a team store and get inspiration or I’ll buy something and completely cut it up to create something new,” Kristin tells StyleCaster.
Despite her immense talent—which Kristin often documents via Instagram Reels—it may come as a surprise that she has no formal training in design.
“I’ve always loved fashion and clothes, but I’m not technically trained at all. I picked up a sewing machine about six years ago. It all started one Halloween when I wanted to dress up like Britney Spears and Justin Timberlake from the 2001 VMAs. Full denim. I went to Walmart and bought 20 pairs of jeans and just started cutting them up,” Kristin explains. After that, Kristin continued designing items for herself and others, leaning on YouTube tutorials for guidance. “I’m still learning my craft. I’m only going to get better.”
As she refines her skillset, Kristin is determined to “stay true” to herself. “I will always center things that I actually want to wear,” she says. “I started this by dressing for myself and what I love. At the end of the day, I’m a fan. I go to all of my husband’s games. I’m in those stadiums. I see what everyone wears and wants to wear.”
Kristin is hopeful to one day expand her brand, telling StyleCaster it’s a “dream” to have her own line of clothing outside of the NFL. Until then, it’s safe to say that Kristin is one of the many reasons game-day style is such a hot topic.
Getting dressed for a sporting event has been on everyone’s mind, and Kristin has a few tips that can help make or break your game-day style.
“Accessorizing is everything,” she shares with StyleCaster. “I also feel you have to be comfortable. It’s a sports game, after all. I’ve always put comfortability first.”
