Lancome has announced it’s new Global Brand Ambassador and it’s Olivia Rodrigo. Lancome has embraced a younger face for its collections over the past few years and Olivia joins the ranks of past faces like Emma Watson, Lily Collins, and Zendaya.
Commenting on her new collaboration with Lancome, Olivia Rodrigo expressed, “Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today. Lancome is an iconic and timeless brand that promotes beauty from within and I am honored to be part of their family.”
Françoise Lehmann, Lancôme International Brand President, adds: “I am incredibly proud to welcome Olivia to the Lancôme family. We’re all captivated by her striking personality and immense talent, and inspired by her commitment to positive change—which we value deeply at Lancôme—pouring her true heart and emotion into everything she does. Turning personal stories into music that resonates universally, few artists of her generation connect with this many people across continents and generations like Olivia.”
Expect to see Olivia’s face to debut around Spring 2025 for the latest makeup and fragrance collections.
